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	<title>Web Coherence &#187; eBusiness Best Practices</title>
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		<title>eBusiness Best Practice #1</title>
		<link>http://webcoherence.org/best-practices/ebusiness-best-practices/ebusiness-best-practice-1/</link>
		<comments>http://webcoherence.org/best-practices/ebusiness-best-practices/ebusiness-best-practice-1/#comments</comments>
		<pubDate>Wed, 18 Mar 2009 23:55:17 +0000</pubDate>
		<dc:creator>H Jain</dc:creator>
				<category><![CDATA[eBusiness Best Practices]]></category>

		<guid isPermaLink="false">http://webcoherence.org/?p=157</guid>
		<description><![CDATA[Online Money Transactions are never safe. However, some businesses like &#8216;B2C pure play traders&#8217; rely solely on online transactions to receive payments against goods delivered. With a plethora of options available in today’s market place, it has become tricky for traders to identify the safest payment gateway solution. The web is flooded with numerous payment gateways, some [...]]]></description>
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<p>Online Money Transactions are never safe. However, some businesses like &#8216;B2C pure play traders&#8217; rely solely on online transactions to receive payments against goods delivered.</p>
<p>With a plethora of options available in today’s market place, it has become tricky for traders to identify the safest payment gateway solution. The web is flooded with numerous payment gateways, some of the most prominent being PayPal, Protx, WorldPay, 2Checkout and Google Checkout. However none of these methods are completely secure.</p>
<p>Online Traders often land up in difficult situations when fraudulent users place orders with stolen credit card numbers. In such cases, the actual owners of credit card complain  to the credit card companies about fraudulent transactions whenever they see them on their credit card bills &#8211; often weeks after the actual fraud has taken place. To safeguard customers, credit card companies claw the amount back from the bank account of the transacting traders. By the time the traders get to know about the fraud, it is simply too late and the goods have been shipped &amp; delivered. Result – losses for the traders!</p>
<p>In order to minimize frauds of this nature, traders should rarely ship goods if the Billing Address and Shipping Address of customer are different . In such cases, traders should keep the orders on hold, and demand valid alternative proofs of identity and addresses from the customer before the order can be shipped.</p>
<p>Most authentic orders will have the same billing and delivery address. Only in relatively few situations do customers request their goods shipped to a different address (like when sending gifts). To handle this situation, traders must alert customers of additional security checks  needed. Ideally, genuine customers will be happy to go through this process provided they were warned in advance. Traders who follow this procedure have a higher chance of resolving disputes with complaining customers.</p></div>
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