Networked Power helps us go Green…
I have been reading and actively researching on Green Implementations over the past two months and there is too much ‘Green’ running in my brains which prompts me to write another blog post on Green Implementations.
I attended a public guest lecture by Prof. Manuel Castells at the LSE last month where he introduced us with his new research and book titled Communication Power. He pointed out during his speech that the Green agenda has been here for over 30 long years! Indeed we all know that cutting trees or burning coal is detrimental to the environment but the reason why we see enhanced awareness in recent times is attributed to the power of Internet.
According to Professor Castells, it’s the Internet enabled Communication and Networked Power that has helped spread the message far and loud which has created waves of awareness and has enabled society at large to consider the issue which has been ignored for the past three decades. Companies now publish their sustainability reports on the web which are picked up by the common man and evaluated of its merit. The pressure of open evaluation is playing an important role (though it is NOT the only influencing factor) in helping us go green. It still remains a question if the reports display accurate carbon metrics, but it can safely be predicted that - though some of the figures on sustainability reports might have be extrapolated or incorrectly calculated, there are definitely some efforts being put by organisations to go green and the networked power of the Internet has an overall positive impact on the environment.
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